A beautiful room and a beautiful photograph are rarely created the same way. One is designed to be experienced, the other to be captured. My approach combines both perspectives, creating spaces that not only look good on camera but also feel natural, inviting, and lived in.
Vilmers
Photo shoot
Props are never just decoration. For Vilmers, every detail was carefully curated to reinforce the brand's connection to nature and contemporary Scandinavian living. Through natural materials, soft textures, and thoughtful styling, we created a premium visual language that feels calm, authentic, and effortlessly elegant.
Designed together with: Linda Petersson, My Secret Rooms.
Vilmers
Fairs and excebitions
A trade fair stand should be experienced, not just seen. For Vilmers, we designed spaces that guided visitors naturally through the brand, carefully considering movement, sightlines, and the overall customer journey. By combining Scandinavian aesthetics, natural materials, thoughtful styling, and clear communication, we created immersive environments where every detail worked together to tell the Vilmers story and leave a lasting impression.
Designed together with: Linda Petersson, My Secret Rooms.
Unico
Photo shoot
For Unico, the styling process started long before the camera arrived. Each setting was carefully planned to complement the furniture, creating spaces that felt warm, contemporary, and naturally lived in. By balancing colour, texture, and carefully selected objects, we built interiors that not only showcased the products but also inspired customers to imagine them in their own homes.
Nordhem
3D images
A 3D visual should feel as natural as a real home. For Unico, we carefully planned the interiors, selecting furniture, colours, materials, and decorative objects to create believable and inspiring environments. By styling every detail, the 3D renderings became more than product images—they became spaces customers could imagine themselves living in.
