Isabella Linder Holmgren is a freelance Creative and Art Director with more than 13 years of experience creating brands, campaigns, and concepts that cut through the noise. She has worked with some of Sweden’s leading agencies and most recently held the role of Creative Director at ICA Reklam, the in-house agency behind one of the country’s most iconic brands.

I ask too many questions, chase too many ideas, and somehow lead others to even better ones.

Isabella Linder Holmgren

Creativity has always been at the core of her work. Alongside her career, Isabella has spent the past decade teaching advertising, creativity, and concept development at YRGO for the program Art Director & Copywriter, helping shape the next generation of creatives.

Over the years, she has worked across both B2B and B2C with everything from gluten-free brands and language travel companies to insurance, retail, and lifestyle. No matter the industry, the focus is always the same, strong ideas, sharp storytelling, and creative work that people actually remember.

What I do

Services

Creative Direction

Leads creative work with a mix of instinct, strategy...

Big ideas need clear direction. With over 13 years in advertising and branding, Isabella leads creative work with a mix of instinct, strategy, and calm leadership. From campaigns and concepts to full brand experiences, the focus is always on creating work that people notice — and remember. Safe in leadership, strong in coaching, and passionate about helping both ideas and people grow.

Art Direction

Sharp eye for details, typography, color, and visual storytelling...

Art Direction with a sharp eye for details, typography, color, and visual storytelling. Whether it’s a campaign, a brand identity, or social content, the ambition is always the same: to make communication feel smarter, stronger, and impossible to scroll past.

Branding

Brands are feelings, personalities, and stories people choose to connect with...

Brands are more than logos. They’re feelings, personalities, and stories people choose to connect with. Isabella works with branding that builds recognition, trust, and long-term relevance, from strategy and tone of voice to visual identity and advertising concepts.

Stratergy

Good strategy should never feel boring.

Good strategy should never feel boring. The best creative work starts with smart thinking, clear direction, and understanding what actually makes people care. From brand positioning to creative concepts and communication strategy, the goal is to turn insights into ideas with impact.

Education

For more than ten years, Isabella has taught advertising, creativity, and concept development...

For more than ten years, Isabella has taught advertising, creativity, and concept development at YRGO for the program Art Director & Copywriter. Teaching keeps the creative mind sharp and there’s nothing better than helping new talent challenge the industry with fresh ideas and fearless thinking.

Interior and Furniture Design

A growing passion for interiors, spaces, materials, and the way design shapes how we live...

A growing passion for interiors, spaces, materials, and the way design shapes how we live. Isabella works with interior and furniture design through a creative lens where Scandinavian aesthetics meet storytelling, atmosphere, and functionality.

See portfolio for interior design and furniture design

"With Isabella, you get a creative powerhouse and a welcome surge of energy in one. Hold on tight and enjoy the ride. Clear, goal-driven, and fueled by a strong passion for the craft."

- Magnus Arvidsson, Consid

"Isabella is a creative to her fingertips. She’s as strong in ideas as she is in form, with a great drive—both personally and professionally. Never fully satisfied, she’s always pushing to evolve and refine her work."

- Niklas Hertzberg, Copywriter

"Isabella is a true professional in every sense of the word. She has an exceptional eye for design, color, and form, is strong in language, highly creative, and meticulous in her work. Isabella always delivers. I can warmly recommend her."

- Bangt Kalin, Booster Group

"I’m always impressed by Isabella. She has an exceptional eye for detail and consistently elevates projects with that extra touch. She’s professional in everything she takes on, whether it’s ideation, design, photography, or leading productions."

- Mio Fredriksson, MK Media

Honors

Awards

Nominations

Old and new

Friends

Portfolio
Portfolio
Selected Works
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