The Line (REMIX)
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ClientGlimek (Sveba Dahlen)
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Year2018
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AgencyMecka
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RecognitionNominated in Svenska Designpriset
Glimek develops customized baking solutions and complete bread lines for industrial bakeries worldwide. To support international sales and strengthen its brand position, Glimek needed a film that could communicate the quality, precision, and engineering behind its products, without relying on language.
Challenge
How do you convince distributors around the world that Glimek is a modern and innovative company in a category often perceived as technical and functional? The challenge was to showcase the strength of the entire production line while creating a brand experience that felt memorable, engaging, and globally relevant.
Solution
We created The Line (Remix)—a brand film built entirely on the sounds of Glimek's machines. Every movement and process within the bread line was transformed into rhythm and music, turning industrial precision into a powerful audiovisual experience.
Shot in a high-contrast visual style, the film combines large-scale machinery with subtle human moments, showcasing the quality, craftsmanship, and innovation behind the brand. Without a single spoken word, Glimek gained a distinctive and memorable way to communicate with distributors and customers across international markets.
