Make it smarter
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ClientSpiderAds
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Year2024
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CompanyEsabella Agency
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Website
Background
SpiderAds is a fast-growing ad-tech company specializing in automated advertising. While the technology continued to evolve, the brand no longer reflected the intelligence, innovation, and ambition behind the product. To support the company's next phase of growth, SpiderAds partnered with Esabella Agency to redefine the brand from the ground up.
Challenge
SpiderAds had outgrown its identity. The challenge was to create a brand that matched the sophistication of the technology while making the offer easier to understand, communicate, and scale. The company needed a clearer positioning, a stronger visual identity, and a communication platform that could unite every touchpoint under one story.
Solution
We developed a complete brand platform, including strategy, positioning, tone of voice, visual identity, and brand guidelines. At the heart of the rebrand sits Make it Smarter, a concept built around SpiderAds' ability to transform complex advertising into a smarter, more efficient, and automated process. The work later expanded into website design, communication strategy, content production, sales material, and campaign development.
The concept
Make it smarter
Make it smarter works on two levels. It's a promise about the product—using smart technology to improve advertising performance and a promise to the people using it, helping them make smarter decisions, save time, and focus on what matters most.
Result
SpiderAds gained a clearer position, a stronger visual identity, and a communication platform that unites every touchpoint under one story. Today, the brand is easier to understand, easier to scale, and provides a solid foundation for continued growth.
Working with Isabella has taken our brand to the next level. The difference has been noticeable both internally and externally, and our customers immediately responded to the clarity and professionalism of our new identity. What started as a rebranding project has evolved into an ongoing partnership.
