ICA Försäkring blandat
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ClientICA Försäkring
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Year2021–2025
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AgencyICA Reklam
Over several years, we helped ICA Insurance evolve from traditional insurance communication to a more creative and distinctive brand voice. Through radio campaigns, digital advertising, social media content, and brand communication, we created ideas that increased brand awareness, delivered strong campaign results, and earned multiple nominations in Sweden's Inhouse Awards.
The common goal was always the same: making a low-interest category more engaging, memorable, and relevant.
Radio advertising
Raspberry boats and gingerbread houses
Most Swedes know ICA. Far fewer know that ICA also offers insurance. ICA Insurance wanted to increase brand awareness—but not by promoting insurance in general. The objective was to strengthen the connection between ICA and ICA Insurance.
The key insight was simple: People don't search for ICA Insurance. They discover that ICA has insurance.
The Vision
We created a radio campaign built on humor, wordplay, and familiar grocery-store situations. By connecting food and insurance in unexpected ways, the campaign created a memorable and distinctly ICA experience.
The Vision
The campaign exceeded its awareness target. Unaided brand awareness increased from 7% to 9%, while aided awareness grew from 36% to 41%.
Social Media
Raspberry boats and gingerbread houses
Most Swedes know ICA. Far fewer know that ICA also offers insurance. ICA Insurance wanted to increase brand awareness—but not by promoting insurance in general. The objective was to strengthen the connection between ICA and ICA Insurance.
The Vision
We created a radio campaign built on humor, wordplay, and familiar grocery-store situations. By connecting food and insurance in unexpected ways, the campaign created a memorable and distinctly ICA experience.
The Vision
The campaign exceeded its awareness target. Unaided brand awareness increased from 7% to 9%, while aided awareness grew from 36% to 41%.
